When we entered the 'Start up with seven dials' competition, run by Shaftesbury PLC and The Telegraph for the most innovative and exiting start ups, we never thought we would go ahead and win!
It's such an exciting time to be launch into the beautiful Seven Dials neighbourhood and getting the chance to shine the light of yoga, wellbeing, meditation and creativity to London's bustling Covent Garden!
Our best sellers from our first pop up store, bringing together a vibrant community in Artistry, Yoga and Meditation.
Samantha Bain-Mollison, Retail Director at Shaftesbury, said:
“Having launched this initiative post-pandemic to support independent brands, Kati Kaia’s creative, eco-conscious and inspiring products stood out and her brand ethos is also reflective of our own at Shaftesbury. Kati is a fantastic ambassador for Seven Dials and a great addition to the community.”
It is such an honour to be able to set up the space and engage with all the yogis, spiritual alchemists, pilates lovers and wellbeing seekers in the hub of Central London and talk to you all, making new friends and family and inspiring people to seek peace, joy and calm in small moments. We made so many new friends and old, bringing such a creative, conscious and eclectic community together.
Written by poet Erika Loch for Kati Kaia and recited at our opening event to inspire, move and connect.
Erika's words bring together all that is Kati Kaia in such a beautiful poem. What a gift.
Beyond the debut mat collection, we are striving to cultivate a community of yoga and wellness teachers, soul seekers and peaceful seekers who share our love of yoga and meditation and the deep healing that journey can bring. Our artist studio is where our story really starts and where our creative expression shines!
'My work is hand-painting stories into large scale colour fields, to really envelope the beholder in colour. By using movement as a key energy to channel into artwork with almost tribal mark-making and textures. I dance accross the canvas, building up texture stories and colour combinations.
Creating an artist experience ‘off the wall’ - right at the most immersive point in your yoga practice, when you come face-to-face with colour, it's the purist form of expression and has the ability to heighten the senses, to delve deeper into your connection beyond the self.'
Kati Kaia Yoga Mats voted 'Best Luxury Yoga Mat' 2023 + 2024 by The Independent's IndyBest, and featured in various press including gaining 'Best Travel Mat' by Harpers Bazaar Approved, Cosmopolitan, GQ, Elle, Glamour, SheerLuxe, Om Yoga, Hip & Healthy, The Observer & more...
Seven Dials was originally laid out by Thomas Neale, in the early 1690s, who cleverly laid out the area in a series of triangles. Neale commissioned England’s leading stonemason, Edward Pierce, to design and construct the Sundial Pillar in 1693 as the centrepiece of his development in Seven Dials.
Neale aimed to establish Seven Dials as the most fashionable address in London. Unfortunately, the area failed to establish itself as hoped and deteriorated into a slum, renowned for its gin shops. At one point each of the seven apexes facing the Monument housed a pub, their cellars and vaults connected in the basement providing handy escape routes should the need arise.
Above our shop the blue heritage plaque is of a former coaching house where you would find sailors and trades 'sleeping on the rope'.
Vastly different to the area now, owned by Shaftesbury Capital, it is at the fore-front of retail and attracts international luxury brands to the heart of London with boutique spaces.
Our beautiful space with a secret surprise, calm, quiet oasis away from the bustle of the streets above our basement studio for workshops, yoga, meditation, group gatherings, gong workshops and more...